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527 qualified leads and a 30% improvement in conversion rate.
new qualified leads generated
1.4 m
views of content and ads
120 k
site visits from campaigns

The Client

Headquartered at Farnborough in Hampshire, QinetiQ is a B2B security technology company that works with consumer names like Volkswagen, BT, HMRC and Vodafone. Showcase worked with Boldon James, a QinetiQ subsidiary.

The Strategy

QinetiQ chose Showcase to build a new website and deliver a multi-channel marketing strategy to drive awareness and sales enquiries. We hosted a messaging workshop at the start of the project to set the foundations for a new global corporate website and, subsequently, a complete overhaul of the client’s marketing strategy.

The Creative

Insight from a messaging workshop provided a valuable foundation for re-shaping the client's proposition, enabling us to design, build and write a new 300-page corporate website. The site featured intelligent tracking systems to monitor user behaviour, with smart integrations into Pardot, Salesforce, Google Tag Manager, and a proactive chat and online triage tool.

The Win

In their first twelve months, the campaigns generated a 30% uplift in conversion rate, 527 new-business leads, 120k site visits and 1.4m views of content. The overall strategy provided the client with a scalable campaign foundation for growth.

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