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NCR Corp

Two million campaign views and 140 qualified new-business enquiries.
140
qualified buyer appointments
2 m
campaign views
10,000
visits to a dedicated microsite

The Client

NCR is a leading global provider of electronic point-of-sale (ePOS) technology to the retail and hospitality sectors. Their clients include famous brands such as YO! Sushi, Burger King and Little Chef.

The Strategy

NCR asked Showcase to create and manage a digital campaign to drive sales and improve awareness of NCR’s ePOS product portfolio. We created a multi-channel digital campaign encompassing YouTube ads, Google search ads, banner ads and LinkedIn sponsored content.

The Creative

Several different ads and visual themes were created alongside a series of eBooks about the latest changes in hospitality. This was supported by a dedicated campaign microsite and series of landing pages built by Showcase.

The Win

The campaign achieved 2m views, 10,000 site visits and 140 new enquiries from qualified prospects.

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