Supporting a multimillion-pound IT bid with an account-based marketing strategy.
director-level prospects reached
campaign open rate
director-level prospects engaged
Fujitsu is one of the UK’s leading IT service providers, supporting thousands of businesses and public sector organisations with IT transformation and technological change.
Fujitsu commissioned Showcase to build and deliver an 8-month account-based marketing campaign to create new relationships and drive awareness of their brand proposition with company directors and senior decision makers.
Working with our video content agency partner, we delivered personalised one-to-one communications using video, email, and dedicated landing pages. A CRM system was used to ‘lead score’ prospects based on their level of interaction and interest in the campaign material.
The results were undeniably positive: 233 high-value prospects were reached and 52 prospects – all at senior decision-maker level – engaged with the content we produced. Email content achieved a 10% click-through rate and the landing pages received thousands of visits throughout the campaign.
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